Trademark monitoring explained
Trademark Watch vs App Store Trademark Monitoring
A traditional trademark watch and app-store monitoring answer different questions. Many protection programs may use both, but one should not be mistaken for the other.
Traditional trademark watch
A trademark watch service generally monitors trademark-office applications, filings, publications, or registry activity for marks that may conflict with an existing right.
It is designed to reveal
New registry events that may create an opportunity for opposition or another filing-related response, depending on the jurisdiction and professional advice.
App store trademark monitoring
App-store monitoring examines publicly available marketplace listings for possible use of a trademark in app names, developer information, descriptions, and related listing context.
It is designed to reveal
Potential marketplace uses that may warrant professional review, whether or not the app publisher has filed a trademark application.
Where MarkEcho fits
MarkEcho is not a traditional trademark watch service. It monitors public Google Play and Apple App Store listings for potentially relevant use of monitored marks. It does not monitor trademark-office filings, applications, publication periods, or opposition deadlines.
The two functions can be complementary: registry watching can inform a team about new filings, while app-store monitoring can expose marketplace activity. The appropriate coverage depends on the brand’s risks and counsel’s advice.
Choose coverage based on the source
If your goal is to review potential trademark use in mobile app listings, explore MarkEcho’s app store trademark monitoring. For trademark-office activity, use a qualified registry watch provider.
Start app-store monitoring